"The mini-guide is incredibly value-packed and answers many questions, offering a variety of ways to look at pricing situations. It included many things I’d not even thought of. It’s an excellent resource for someone inexperienced in the industry, offering many different scenarios and insights".
- Sally, professional photographer
In this Mini-Guide, I aim to share some well-kept secrets from pro photographers so that you can flesh out your pricing strategy. I’ll also share some real client examples — because context helps right?
WHAT'S IN THE MINI-GUIDE?
You will learn
DIFFERENT WAYS TO CHARGE
Discover the 5 most common ways to price your services and when to use each.
I'll break down each type with real pricing examples from my freelance career.
WHY YOU NEED A BASE RATE
Also known as a 'Get Out of Bed Rate', understand why you need to set a rate in which you don't work for less.
How to calculate this calculate this rate.
COMMON PRICING MISTAKES
I'll break down the most common pricing mistakes and what to do instead.
Including product trades, working for less money or giving images away for free.
Pricing isn't about how 'good' your work is. If a job entails a lot and is to be used in a lot of ways — that costs money.
Learn the factors that influence pricing beyond just overhead.
"I've seen many of these downloadable guides - few (if any) as useful as this one.
A pricing guide sounds so simple - almost too simple - yet it's exactly what I've needed. I'm grateful you chose to share your insights, making them available to photographers. It's of genuine assistance.".
- Fiona Evans, Photographer
MEET YOUR INSTRUCTOR
Hi! I’m Rachel, an Aussie transplant, professional food photographer and the founder of Two Loves, a studio and online workshop platform that blends my passions for food and photography. I love to capture visual stories and create bright, uplifting imagery that emphasizes the beauty and emotional connection of real food.
When I’m not behind the camera, I’m travelling or tracking down my next favourite dish.